Role
UX Research
Product Design
Product Tester
Team
Ananya UX / UI Designer
Patr UX / UI Designer
Naipaporn UX / UI Designer
Nattanan UX / UI Lead Designer
Narut Product Manager
Duration
Website (mobile & desktop) :
• 7 months and still developing
Application :
• 9 months and still developing
Project Overview
JOBTOPGUN is a job platform that focus on developing success in every business in Thailand.
By driving the most important aspect of business ie., ‘People’
Or in other words, the platform will provide more number of right people.
So that every business can fill vacancies or “find the right people”
and the Job seeker find their right career path.
Problems
• The platform was not up to the trend
• Discontinuity of interface, causing users to confuse and not understand
• Too many messages, data look unreadable
• The platform was not trustworthy for the first time user or who did not know the platform
• The Search engine and algorithm was updated. Thus, the search interface and journey need
to be redesign as well.
Goals
Business Goal / Requirement
• To become the No.1 Choice for Jobseeker in finding their right career path
• To provide a holistic career finding experience from the beginning till the hiring process
• Develop features that would help in getting hired
• Gain more traffic, downloads, and more numbers of registers to increase Database of Resumes
• Make sure that the the client(companies) get the right candidate for the job
User Goals
• Get the right job of their dream
• Have enough number of Jobs to choose from
• Enough company information in order to make decision
• Feature that would facilitate the user in every process of job application
eg. Application tracking, notifications, email, chat and reviews
Challenge
• How to Redesign and bring the old platform that was created back in 1999 back to life.
• How to re-communicate and design the platform without changing too much information of old backed system and api
• Develop features that would facilitate user experience to achieve to company goals
Previous Version of Jobtopgun
Website & Application
This version of Jobtopgun was overloaded with unnecessary informations which it hard to use and required time to understand.
Job description page have too much white space
This version of Jobtopgun was overloaded with unnecessary informations which it hard to use and required time to understand.
Design Process
Discover
Define
Ideate
Design
Testing
User Research
Competitor Analysis
Persona
User Journey
Wireframe
Design System
Visual Design
Usability Tesiting
Discover
JOBTOPGUN Previous Version
Strength
Problems
Who are the users
• JOBTOPGUN was founded in 1999 with 4.5 million database of jobseeker
• The only platform that has its own Resume license and Resume analysis
• The user journey is not smooth, there are breaking in between
• Menu bar is inconsistent throughout the website
• Too many search options and filter in the home page
• The platform was not trustworthy for the first time user
• The platform has fewer jobs to display than the competitor
• The information need to be revised
• The typography is too big
• Too much text
• Fresh graduate, diplomat
• The one who are seeking for a new opportunity
• 18-48 years of age
Competitor Analysis
I have further conducted a competitor analysis to explore others job website through strength and weakness.
International
Local
Important Finding
Strength
• Find and reach other people easily
• Company search with complete details and easy to connect
• The profile section shows Profile, Skill, experience and other
necessary information in its entirety,
• The placement of features makes it similar to social platforms
• Jobs with company review
• Well organized and grouped menus make it easy for users to
find what and not get lost when using the website
• Variety of filters Make users find jobs accordingly, easily and
quickly
Strength
• website page is clean easy to read, not a lot of information
• Outstanding search features with easy to use filter
• The banner is changed according to the festival & events
• Job list are well displayed and organized
• Search feature easy to use
• Use icons to attract users
International Competitor
• Focus on jobs ,review and connection
• Good Search features and powerful filter for better result
• Complete and useful information of company
• Good user journey, not too complicated function
• Good design in general (user-friendly)
• Clean without banner or display ads.
Weakness
• Must create and enter information by yourself, cannot
upload file resume.
• Focus on building connections and community rather than
job searching
• Focus on more premium profile candidate, not inclusive.
• If you do not sign up, you will not be able to access the
website or view general information make it easier for
people to drop off
Weakness
• Not a lot filter to play with, may cause the user to find the
right job with difficulty
• There are no alternative section that users can use to
browse for jobs
• Each website page is inconsistent.
• There are too many ways to apply for a job
• Company details contain too long and too many contents
• Interface design looks old
Local Competitor
• Focus on jobs not much of other features
• Require more effort in searching for jobs not much filter
• No other features that help in making decision
• Website has a lot of banner
• Complicate registration journey
• lack consistency
User Interview
Conducted an interview from with the target age group between 20-48 years
Research Question
• How frequent you visit job website?
• How do you usually search for job?
• What features / search filter you used the most to get the job you are looking for?
ex…Job field, job industries, search bar, keywords, location, salary…?
• What information and the criteria you are concern for making decision to apply to the job
• After you apply to the job what do you expect
•.What additional features that you think might be useful for job seeking and application process
Summarize
After conducted an interview with the Jobseeker.. these are the key takeaway
• We founded that those who are unemployed and available will visit the site almost everyday
• Employed person who are open and are seeking for an new opportunity will visit the site 1-3 times a week
• High profile persona tends to seek for a new opportunity from their connection.
• Search features is the most used feature in job browsing, second is the job field, and the most used filters
are location and salary
• For the type of specialists like programer, they usually search by the name of skills, program or
language they can write
![shutterstock_2029663655 (1) [Converted]-03.png](https://static.wixstatic.com/media/b5fff8_f286afa9d6ba4074896d0ce4635321dd~mv2.png/v1/fill/w_80,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_2029663655%20(1)%20%5BConverted%5D-03.png)
Define
User Persona
![shutterstock_2029663655 (1) [Converted]-02.png](https://static.wixstatic.com/media/b5fff8_c8f2a2c5490140d4828ee3d2eee55607~mv2.png/v1/fill/w_80,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_2029663655%20(1)%20%5BConverted%5D-02.png)
Ideate
User Journey
To understand and make sure that the whole process is clear and flow. Our team design to generate this diagram to helps us understand users and improve what we struggle with
Design
Wireframe
Design System
Features Design
